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SXSW 2020

Written in the Stars: Astrology in Marketing

Astrology memes have become modern-day scripture. Swapping knowledge of the zodiac, commiserating in the retrograde and finding comfort through the blind faith of digestible, astrological truths are binding a generation and commanding a $2 billion mystical services market. Beyond the zodiac, the rising popularity of birth charts have created new opportunities to create hyper-personalized products that feel both individual and universal. This panel will demystify the mystical and explore how the stars can drive commercial success.

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Takeaways

  1. Astrology is a lifestyle that is providing people with accessible ways craft their identities as they practice a secular spirituality.
  2. Decode the language of millennials and gen z: Learn how to connect to your audience through astrology memes, birth charts, and mystical messaging.
  3. Who are the influencers in this space and why are audiences hinging on their every word?

Speakers

Organizer

Liz Alexander, Content Supervisor, TBWAChiatDay

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Level: Intermediate
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