Written in the Stars: Astrology in Marketing
Astrology memes have become modern-day scripture. Swapping knowledge of the zodiac, commiserating in the retrograde and finding comfort through the blind faith of digestible, astrological truths are binding a generation and commanding a $2 billion mystical services market. Beyond the zodiac, the rising popularity of birth charts have created new opportunities to create hyper-personalized products that feel both individual and universal. This panel will demystify the mystical and explore how the stars can drive commercial success.
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Additional Supporting Materials
- Astrology is a lifestyle that is providing people with accessible ways craft their identities as they practice a secular spirituality.
- Decode the language of millennials and gen z: Learn how to connect to your audience through astrology memes, birth charts, and mystical messaging.
- Who are the influencers in this space and why are audiences hinging on their every word?
Liz Alexander, Content Supervisor, TBWAChiatDay