☰ Sidebar
Voting period for this idea type has passed

SXSW 2020

Written in the Stars: Astrology in Marketing

Astrology memes have become modern-day scripture. Swapping knowledge of the zodiac, commiserating in the retrograde and finding comfort through the blind faith of digestible, astrological truths are binding a generation and commanding a $2 billion mystical services market. Beyond the zodiac, the rising popularity of birth charts have created new opportunities to create hyper-personalized products that feel both individual and universal. This panel will demystify the mystical and explore how the stars can drive commercial success.

Share this idea

Related Media

Additional Supporting Materials


  1. Astrology is a lifestyle that is providing people with accessible ways craft their identities as they practice a secular spirituality.
  2. Decode the language of millennials and gen z: Learn how to connect to your audience through astrology memes, birth charts, and mystical messaging.
  3. Who are the influencers in this space and why are audiences hinging on their every word?



Liz Alexander, Content Supervisor, TBWAChiatDay

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Level: Intermediate
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.