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SXSW 2020

Swiping Right in the Era of Digital Love

The pressure to find love in the modern world can be an emotional roller coaster. With options aplenty, the pressure to find the “right one” has become higher than ever. How can we manage the discrepancies between the romantic ideal conjured by pop culture with the reality of today’s digital dating world?

In this session, OKCupid’s Global CMO, Melissa Hobley, Dr. Helen Fisher, biological anthropologist and Chief Scientific Advisor to Match.com, along with The Knot’s CMO, Dhanusha Sivajee and Havas Media’s Bre Rossetti, will dive into the findings of Havas Group’s “Love in the Digital Age” Prosumer Report and Match’s "Singles in America" study to help better understand how dating apps and algorithmic matches have affected the way we find love.

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Takeaways

  1. How has social media changed the ways people look for and find love?
  2. In the era of the app, are people more likely to trust algorithm over instinct and has this carried over into other aspects of our digital lives?
  3. How do dating habits vary by country?

Speakers

Organizer

Hillary Meahl, VP, Marketing & Communications Director, Havas Media

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Connection & Culture
  • Level: Intermediate
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