SXSW 2020

The Human Impact of Digital Reality


From VR to MR and every reality in between, digital reality has the ability not only to create captivating experiences for consumers, but also to transform industries. In order to do so effectively and to accelerate digital reality adoption, companies must take a human experience approach to their design.

In this session, Allan Cook, Digital Reality Business Leader for Deloitte Digital, will be joined by executives from the industry-leading AR headset manufacturer and largest video game company, to discuss what it means to bring the human to the digital. Together, they will explore the cost saving benefits and revenue opportunities possible when taking a human-focused approach to digital reality, as well as share key lessons learned along the way.

Related Media


  1. The meaning of human experience in digital reality design
  2. How taking a human experience approach has driven cost savings, revenue opportunities and adoption of digital reality
  3. Key lessons learned from applying a human approach to digital reality and a glimpse of what the future may hold



Julia Shapiro, Account Executive, Allison+Partners

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: XR
  • Track 2
  • Level: Beginner

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