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Surveillance Capitalism & A Broken Ad Ecosystem

When Brendan Eich invented JavaScript in 1995, he had no idea that his creation would turn into the catalyst for the targeted advertising and invasive tracking that consumers experience on the Web today. Fast forward to today and the online ecosystem is completely broken - fueled by an ad industry riddled with fraud, poor consumer experience with no privacy or control, and publishers losing money to a select few platforms. Brendan will conduct an eye-opening discussion about the surveillance capitalism corrupting the digital world today and what a privacy-by-default future should, and will, look like.

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  1. Attendees will leave more privacy-conscious after learning how they are being tracked online and how this surveillance capitalism fuels the Web.
  2. Attendees will hear experts’ take on the importance of laws like GDPR and the CCPA, what they protect, and where they fall short.
  3. Attendees will learn why real change won’t happen until the industry shifts to privacy-by-default and progress is made toward reshaping the landscape.



Kate Ormonde, Senior Account Executive, Brave Software

Meta Information:

  • Event: SXSW
  • Format: Focus15
  • Track: Tech Industry & Enterprise
  • Level: Intermediate
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