Blurring the Real and Unreal with AR at Retail

Description:

At brick and mortar stores, consumers are harder to reach than ever before. Augmented reality (AR) is taking an increasing role in deeply connecting consumers with products to make the retail experience exciting and interactive. For those that “do it right,” they have the potential to expand their audiences, drawing in more consumers with compelling content and richer product experiences that result in increased sales. AR has the potential to usher in a new generation of retail, as forward-thinking companies are using the technology to provide new types of experiences that not only entertain, but engage consumers in ways that other forms of marketing simply cannot.