SXSW 2020
Creativity vs. Gun Violence: A Loaded Topic
Description:
Gun violence is a decades-old epidemic. Too few people—and even fewer politicians—bothered to ever talk about it. But after the tragedy in Parkland, FL, the conversation changed. For the first time in a long time, there actually was a conversation beyond “thoughts and prayers.” What was once a third rail of politics is now a campaign platform for presidential candidates. But how did this happen? We’ll explore the ideas and campaigns that organizations, agencies, and the creative community have put into the world and the impact they’ve made. We’ll see how Change the Ref and the Giffords Organization have forced dialogue and pushed lawmakers for change. And we’ll look forward to how the creative industry can continue to help make a lasting impact in the fight against gun violence
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Takeaways
- See inspiring case studies that sparked action
- Understand the goals and marketing techniques of organizations on the front lines of gun reform
- Learn ways to contribute and get involved
Speakers
- Manuel Oliver, Founder, Change the Ref
- Katie Peters, Communications Director, Giffords Foundation
- Sean Leonard, Creative Director, T3
- Dan Crumrine, Creative Director, Proof Advertising
Organizer
Camila Olarte, Marketing Coordinator, T3
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