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Learning Experience Design From Superman

In the 30s & 40s, Siegel & Shuster’s Superman hit newsstands alongside Batman & Wonder Woman creating the Golden Age of Comics. WWII provided the stage for Chapanis & Fitts to establish the field of Experience Design through their efforts to redesign airplane cockpits to consider human factors.
Since, the two fields have continued to shape our culture. In the 60s both gave us new heroes. Comics’ Silver Age brought us the Fantastic Four & Spider-Man. XD helped put Armstrong on the Moon.
The Modern Age came in the 80s with Moore’s Watchmen & the Internet. In the 90s, Norman coined ‘user experience’ to encompass fields like information architecture, usability, etc.
While the Dark Knight Rises and Apple’s iPhone may not seem to be equal contributions to society, the latter learned from the former.
This talk will draw out principles & lessons from classics like the Spirit to modern bestsellers like Fables that any designer can apply to make their next project more engaging & memorable.

Additional Supporting Materials




Timothy Parcell, Manager, Experience Design, SapientNitro

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