SXSW 2020

Futures and Challenges: Music Cities & Scenes

Description:

Where is local music heading and how can we help those scenes and creators thrive in a digital era? SXSW has showcased innovative Music Cities leaders for years now. What is happening as a result of these movements? What are big cities and small scenes doing that has been impactful? How is streaming impacting local scenes? How do we program, co-create, organize, and educate for a great, healthy local music scene? What are best practices and big changes vs. policy recommendations? How is the Night Mayor movement impacting many cities? How are civic groups like the new LA Nightlife Alliance working to make an impact as a civic organizer? How are small cities thriving through organizing around their live music scenes?


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Other Resources / Information


Takeaways

  1. What 3 things could my own city do to feed and make more resilient its live music scenes?
  2. What actions and considerations feed a great music scene, and who "does it" in cities who are really making this work?
  3. What cities might I want to connect with and which organizations/venues in other cities might I look to for my future career/business/inspiration?

Speakers


Organizer

Gigi Johnson, Executive Director, UCLA Center for Music Innovation


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Future of Music
  • Track 2
  • Level: Intermediate


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