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SXSW 2020

Marketing the Microbiome

What does it mean for humanity when the body’s trillions of microorganisms outnumber human cells by 10 to 1? Since the Human Microbiota Project began in 2007, our knowledge of the microbiome has expanded tremendously. The fact we share our bodies with other life-forms has greatly affected our approach to health and medicine. Discover how products from advanced medicine to consumer beauty are talking about the importance of the microbiome, and how much of an impact continued research into our shared organism can be to healthcare.

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  1. A balanced microbiome of organisms within each human has tremendous potential for better overall health & wellness.
  2. Shared data and knowledge about the advancement of the human microbiota are crucial to healthcare.
  3. General education about the individual human microbiome.



Beth Paulino, Svp, Director, Communications & Public Relations, Ogilvy Health

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Health & MedTech
  • Level: Advanced
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