The New Oil? Access and Ownership of Fan Data
Even if it's not "the new oil", it's an indisputable fact that data is vitally import for artists when building their business - and getting the good stuff often involves serious drilling, extraction and refining. More problematically, the more useful data is often the hardest for artists and their managers to find.
The UK’s Music Managers Forum is leading initiatives to provide artists with greater transparency and ownership of data and IP. Their Fan Data Guide identifies ten key kinds fan data, pinpoints where and how this information is being gathered, and explains - both legally and contractually - who has the rights to access and use it.
Drawing on expert viewpoints, the session will provide practical insights on unlocking the value of data to benefit artist careers.
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- The importance of controlling your business-related data
- Identifying key data types, and how to access them
- How to make use of data - whether monetising it, or fuelling a recording/live campaign
Paul Craig, Owner, Nostromo Management