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SXSW 2020

Culture in a Cup: Connecting People Through Sake

Viewed on its surface, sake is simply the fermented native alcohol of Japan, but digging a bit deeper, we can see that sake is an emerging platform for human connection and cultural exchange between Japan and the larger world.
The flow of this sake-driven cultural exchange goes two ways. First, we'll examine the presenter's experience moving to rural Japan for one year to study the art and science of sake brewing while getting to know the brewers and dive deep into local culture. Next, we'll look at sake culture spreading from Japan and how sake producers around the world take the traditions of Japanese sake production and transform them in new ways to connect with their local communities.
Sake is indeed Japanese culture in a cup - and that cup is being shared by the rest of the world.

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  1. Worldwide interested in Japanese food & culture has never been stronger and we'd like to show how sake is an emerging platform for connecting people.
  2. How the presenter's immersion in Japanese sake culture taught him to connect with others through sake and learn the traditions of another culture.
  3. Examples of how sake culture is also spreading and being interpreted by producers in various countries to create connections in their communities.



Kumiko Kitamura, Executive Producer, AOI Pro. Inc.

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Connection & Culture
  • Level: Beginner
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