How to Create Hyper-Personal Experiences for All

Description:

Imagine you could connect with your customers with no limits of space or time – producing seamless, integrated and hyper-personal interactions that completely change how your brand is experienced. Today, many brands use Programmatic to deliver targeted messaging at scale. As customers demand greater emotional connections, it’s time to take this to the next level. In this session, we will discuss a new vision for Programmatic that is hyper-relevant and hyper-responsive. We will explore how developments in XR technology will allow us to move from the delivery of pre-loaded content to the CREATION of responsive content in real-time, producing immersive storytelling that supports completely individual customer profiles. This is personalization like we’ve never seen before!