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SXSW 2020

Managing Expectations: The Value of Music Managers

Music Managers are increasingly not just the deal makers for artists, but the main investors and drivers behind artists success.

And yet, despite this elevated importance, the role of the manager is frequently misunderstood, misconstrued or mired in outdated Hollywood stereotypes.

However, a new wave of entrepreneurs is now reclaiming the title, building deeper partnerships with their clients, and developing new kinds of commercial ventures that allow creators to dictate greater control of their rights.

Based on an extensive study by music consultancy Music Ally, today’s panel will take a deep dive into what music management means today, and discuss new data indicating what the role will entail in the future.

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  1. The new skills and knowledge a music manager needs to acquire or bring into their team to properly support their artist career
  2. The range of different business models open to managers - commission, joint ventures, retainers and how additional services can be covered in these
  3. How managers seek investment and invest themselves in artists - increasingly building whole businesses which go ‘beyond management’



Annabella Coldrick, Chief Executive, Music Managers Forum UK

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Future of Music
  • Level: Intermediate
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