SXSW 2020
Shifting Your Music Into a Career
Coming from the book, Shifting Your Music into A Career Volume 1, we will be looking at various revenue generators on how self-releasing artists can generate income off their music. We will look at touring, merchandise, royalties, etc to show how these artists can make it for themselves. The first part of this is to analyze the artist's target audience and its purpose to that community by asking various questions. Then, the second part of session involves showing various graphs and data on how artists can take their music and start making revenue
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Takeaways
- Self-Emerging artists will have a better understanding on how to make money off their music.
- Artists and brand will understand the importance of Marketing, specifically the 4Ps, and how it can relate to the artist's career.
- Artists and brands can truly define what their brand image is.
Speakers
- Anthony Obas, Brand Consultant, Children of the Summer
Organizer
Anthony Obas, Brand Consultant, Children of the Summer
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