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SXSW 2020

Brand Play: Music + Technology = Cultural Currency

A discussion with leading technology companies that utilize music culture to increase engagement. The approach of using music fans over influencers captures an engaged and authentic audience in an organic way. Hear from industry experts from leading companies that work together to create impactful synergistic campaigns. This panel is lead by one of the most successful record labels, Atlantic Records, who leads the industry in its approach to emerging artists as well as technology.

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  1. A clear understanding of the music consumer and the intersection of technology users.
  2. Examining the fluidity of campaigns in the tech sector along with best practices and learned experiences.
  3. What's next in the future of music, technology and brands.


  • Joi Brown, SVP Marketing, Brand Partnerships, Atlantic Records
  • Danny Chang, Director of Partnerships at GIPHY | Music and Sports Partnerships, GIPHY
  • Zeena Coda, Senior Director - Digital Marketing , Atlantic Records
  • Max Bernstein, Founder, MUSER


Joi Brown, SVP Marketing, Brand Partnerships, Atlantic Records

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Level: Advanced
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