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SXSW 2020

Every Interface is Conversational

From push notifications to illustrations to error messaging, we’re constantly provided with opportunities to connect with our users — and when we make our interfaces human-centered, we make them conversations (no chat bots required). These conversations broaden our experiences and enable them to do more — to be more inclusive, to humanize our brand, and empower users on their journey.

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  1. Content guides our users into, through and even out of an experience.
  2. Content establishes a voice: a brand, an attitude, a consistent tone.
  3. Well-crafted content lets us speak to our users as humans, which allows us to be more inclusive and authentic.


  • Michael Champlin, Experience Designer, projekt202


Michael Champlin, UX & UI Designer, Wildwood Creative

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Design
  • Level: Intermediate
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