SXSW 2020
Millennial Nuns and the Return to Obedience
Description:
Who says millennials are turning their backs on religion? Young, empowered women are choosing to cloister themselves, and they’re heading to the nunnery. Welcome to the new wave of conservative women, where obedience is the new freedom. If excessive choice and radical individualism means instability, America’s youth are seeking to find constancy and order in the return to structure and systems. In this panel, Backslash discusses the millennials heading to the convent and examines a hidden desire to be ruled, rising.
Other Resources / Information
Takeaways
- A deep-dive into ‘why’ this is happening (i.e. backlash to choice-overload, age of anxiety, return to systems).
- What does the new Obedience Culture means for brands and business?
- The impact on entertainment and new male and female typologies emerging i.e. the Objectified Man; Oppressed Woman; Modern Matriarchs.
Speakers
- Rachel Hollis, Writer, Blogger, Mom & Entrepreneur , The Hollis Company
- Sarah Rabia, Global Director of Cultural Strategy, TBWA\Chiat\Day
- Tess Brigham, Licensed Psychotherapist & Board Certified Coach, Tess Brigham Coaching
- Suzanne May, N/A , N/A
Organizer
Dana Fors, Business Director, TBWAChiatDay
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