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SXSW 2020

Millennial Nuns and the Return to Obedience

Who says millennials are turning their backs on religion? Young, empowered women are choosing to cloister themselves, and they’re heading to the nunnery. Welcome to the new wave of conservative women, where obedience is the new freedom. If excessive choice and radical individualism means instability, America’s youth are seeking to find constancy and order in the return to structure and systems. In this panel, Backslash discusses the millennials heading to the convent and examines a hidden desire to be ruled, rising.

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  1. A deep-dive into ‘why’ this is happening (i.e. backlash to choice-overload, age of anxiety, return to systems).
  2. What does the new Obedience Culture means for brands and business?
  3. The impact on entertainment and new male and female typologies emerging i.e. the Objectified Man; Oppressed Woman; Modern Matriarchs.



Dana Fors, Business Director, TBWAChiatDay

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Connection & Culture
  • Level: Intermediate
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