SXSW 2020
Free Press, Advertising, & the Future of Democracy
In the wake of fake news and terrorism, many advertisers have stepped away from running their ads alongside hard news because of the risk to their brand reputation. Advertisers have played a crucial role in supporting media and ultimately free press as a whole, but this recent shift in behavior by advertisers is causing a ripple effect throughout the publishing industry and shaking the very foundation of our democracy. Join IAS and key media & advertising industry players to discuss the future of the free press and the role advertising plays in it.
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Takeaways
- Citizens rely on the free press to make informed decisions. The media is a vital part of maintaining the democracy of the US.
- The media industry landscape is rapidly changing, and relies on advertisers more than ever to tell our nation's stories.
- Advertisers have an essential role in upholding the free press and promoting free speech.
Speakers
- Tony Marlow, Chief Marketing Officer, Integral Ad Science
- Sara Fischer, Media Reporter, Axios
- Nandini Jammi, Founding Organizer, Sleeping Giants
Organizer
Emily Schienvar, Comms Assoc, Integral Ad Science
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