SXSW 2020
Free Press, Advertising, & the Future of Democracy
Description:
In the wake of fake news and terrorism, many advertisers have stepped away from running their ads alongside hard news because of the risk to their brand reputation. Advertisers have played a crucial role in supporting media and ultimately free press as a whole, but this recent shift in behavior by advertisers is causing a ripple effect throughout the publishing industry and shaking the very foundation of our democracy. Join IAS and key media & advertising industry players to discuss the future of the free press and the role advertising plays in it.
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Takeaways
- Citizens rely on the free press to make informed decisions. The media is a vital part of maintaining the democracy of the US.
- The media industry landscape is rapidly changing, and relies on advertisers more than ever to tell our nation's stories.
- Advertisers have an essential role in upholding the free press and promoting free speech.
Speakers
- Tony Marlow, Chief Marketing Officer, Integral Ad Science
- Sara Fischer, Media Reporter, Axios
- Nandini Jammi, Founding Organizer, Sleeping Giants
Organizer
Emily Schienvar, Comms Assoc, Integral Ad Science
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