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SXSW 2020

Experience the Pet Effect

Pets are more than a luxury. In a tech-fueled world, the human-animal bond has become essential to a healthy society. For millennials, the largest pet-owning cohort, the “pet effect” is shaping the future of workplaces, housing, and retail. Breakthrough science shows how this authentic connection benefits our mental and physical health. And advances in veterinary care are creating stronger bonds and better health at both ends of the leash. But society has not kept pace, with scientific developments and attitudinal changes. From better care for veterans to enhanced corporate competitiveness and reduced depression, millions can benefit if we act now. Learn what you can do in your community to strengthen the human-animal bond. Therapy animals will bring the “pet effect” to all who attend!

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  1. Science shows that pets are an important, positive influence on our health and wellbeing and the communities where we live. The “pet effect” is real!
  2. Starting with their pets, SXSWers can improve life for their own families and then advocate for pet-friendly policies where they live, work, and play.
  3. Feeling is believing: experience the “pet effect” firsthand (and paws!) with real service dogs at the panel discussion.



Kerianne Slattery, Sr., Mgr, Comm. & Pr, Ogilvy Health

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Health & MedTech
  • Level: Advanced
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