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SXSW 2020

The Attention Economy and Democracy Collide!

The last four years have changed the political landscape like never before. Because of that, the 2020 presidential election promises to be one of the most dynamic in history. Yet, something’s very different this time around: more people, newer, and younger people are making a run for office; more people are talking about politics in all facets of their day; and the consumption and engagement of news has changed drastically, with a premium being paid for driving attention rather than just eyeballs. Leaders from media and marketing will participate in an energizing discussion about the intersection of this emerging “attention economy”, the underlying advertising business model, and the growing engagement Americans have with politics.

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  1. The shift to attention-based business models for politcal news.
  2. What will and won't matter in the 2020 elections for marketers.
  3. How things have changed from 4 years ago.



Gerryjk Manolatos, Director, Business Communications

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Government & Politics
  • Level: Intermediate
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