SXSW EDU 2020
Stand Out: Integrated Marketing for EdTech
Description:
Experts explore what makes EdTech marketing unique and how to stand out among the flood of tools and companies entering the education market. Learn about digital marketing strategies and trends in social media, email, video, blogging and SEO. Learn how your industry segment (K-12, Higher Ed, Adult Learning, Professional Development) informs your approach to customer engagement
Takeaways
- Learn the steps you should take when building an integrated marketing plan.
- Find out how to make it easier for educators to find you and buy from you.
- Learn how to take advantage of your early adopters and power users.
Speakers
- Jennifer Stringer, Founder, Edu and Marketing Strategist, Square 32 Consulting
- Mitchell Weisburgh, Founder, Academic Business Advisors
- Devin Young, Co-Founder, Classcraft
Organizer
Jennifer Stringer, Founder, Edu and Mktg Strategist, Square 32 Consulting
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