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SXSW EDU 2020

Stand Out: Integrated Marketing for EdTech

Experts explore what makes EdTech marketing unique and how to stand out among the flood of tools and companies entering the education market. Learn about digital marketing strategies and trends in social media, email, video, blogging and SEO. Learn how your industry segment (K-12, Higher Ed, Adult Learning, Professional Development) informs your approach to customer engagement

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Takeaways

  1. Learn the steps you should take when building an integrated marketing plan.
  2. Find out how to make it easier for educators to find you and buy from you.
  3. Learn how to take advantage of your early adopters and power users.

Speakers

Organizer

Jennifer Stringer, Founder, Edu and Mktg Strategist, Square 32 Consulting

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