Subscribe or Die
Physicians are now more often employed through large faceless organizations than they are in private practices, and Americans are pressed for time, relying instead on virtual health-services and urgent care.
We propose that heath networks, to compete for an informed and growing patient population, will offer subscription services combining the convenience and efficiency of digital services: Teledoc, Uber, Tinder, and FitBit, all synced with the respective electronic health record (EHR) system—connecting one’s personal health records with wearable technologies and smartphones. This evolution in virtual care will enhance the virtual doctors’ abilities, and ultimately create a virtual community where patients and doctors communicate on a personal level competing for the best care.
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Additional Supporting Materials
- Merging common phone and wearable technologies will give doctors advanced abilities to help patients in real time from anywhere.
- The next generation in virtual health applications will rebuild the identity of a personal physician in a virtual setting.
- Virtual practices are real practices and will be the next hot area of merger activity among healthcare organizations.
- Marshall B. Rovner, MD, Medical Director, Ogilvy Health
Kerianne Slattery, Sr., Mgr, Comm. & Pr, Ogilvy Health