SXSW 2020
The Freedom of Movement: Challenging Digital Silos
Description:
Brands have migrated to a purely digital realm opening up a myriad of possibilities, and yet their content is copy pasted and repeated on all devices and formats. We are challenging these traditional applications by putting motion and the freedom of movement at the heart of a brand's DNA, allowing its messages to evolve seamlessly to both existing and future media formats. Using customised digital tools we create pioneering brand identities that constantly adapt to the environment that the user is in, any time, any place.
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Takeaways
- What are the current challenges brands encounter across a diverse device and media landscape
- How motion can help brands evolve on multi-platform applications
- How customised tools can enhance the brand experience
Speakers
- Liza Enebeis, Creative Director, Studio Dumbar (part of Dept)
Organizer
Liza Enebeis, Creative Director, Studio Dumbar (Part Of Dept)
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