SXSW 2020

#Canceled: How Brands Can Thrive in Cancel Culture

Description:

Breathe “wrong?” Say something “wrong”? Share something "wrong?" You’ve been canceled. Today, it seems canceling a brand or creator is as easy as canceling a Netflix subscription. Maybe easier. As much as cancel culture gets flack for its seemingly transactional and frivolous application in social feeds, it’s hard to deny the power of communities (often underrepresented or marginalized) coming together to hold iconic brands and untouchable celebrities accountable for questionable business practices, shady connections and/or cringy tweets from the past.

In this panel, we’ll bring rising creators and diverse voices from the most talked-about brands to discuss how business and celebrity can thrive in a “tap and cancel” world without compromising authenticity, point of view, and yes, profit


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Takeaways

  1. The what, why, and how of cancel culture and its implications for branding and creativity
  2. How consumer expectations are evolving and how the savviest are thriving
  3. How to make a cancellation come back.

Speakers

  • Anglea Yang, VP Growth, T3
  • Dennis Huynh, Creative Director, BuzzFeed
  • Karinna Schultz, Freelance Account Manager, Mixed Company
  • Kai Deveraux Lawson, Associate Operations Director, Essence

Organizer

Camila Olarte, Marketing Coordinator, T3


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Beginner


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