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SXSW 2020

Designing for the IoT Continuum

The Internet of Things (IoT) will rewrite the rules for experience strategy. Forget about single dimension design. Soon complex interaction scenarios with an exponentially greater number of signature moments and potential fail points will take over. We’ll discuss how a continuous design approach can wrangle experience strategy into a common approach, preparing brands for optimal customer experiences in the age of IoT.

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Takeaways

  1. IoT will rewrite the rules for experience design and strategy
  2. Sensor-based interaction platform will compound the equation
  3. We’ll discuss how a continuous design approach can wrangle experience strategy into a common approach

Speakers

Organizer

Ruth Ajayi, Associate Marketing Director, T3

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Fantastic Future
  • Level: Beginner
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