SXSW 2020
Designing for the IoT Continuum
Description:
The Internet of Things (IoT) will rewrite the rules for experience strategy. Forget about single dimension design. Soon complex interaction scenarios with an exponentially greater number of signature moments and potential fail points will take over. We’ll discuss how a continuous design approach can wrangle experience strategy into a common approach, preparing brands for optimal customer experiences in the age of IoT.
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Additional Supporting Materials
Takeaways
- IoT will rewrite the rules for experience design and strategy
- Sensor-based interaction platform will compound the equation
- We’ll discuss how a continuous design approach can wrangle experience strategy into a common approach
Speakers
- Madhavi Rao, Chief Strategy Officer, Valkyrie Intelligence
- James Lanyon, VP Strategy and Innovation, T3
- Chen Zhang, COO, Part Time Evil
Organizer
Ruth Ajayi, Associate Marketing Director, T3
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