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SXSW 2020

Contextualised Content Creation Empowered by AI

It’s never been easier to consume music and audio across smart devices and media platforms. Our consumption behaviours are predicated on attention and how we engage with our favourite artist, song, album, advertisement or brand.
With insights driven from platforms and devices we are all attuned to discovering, finding, or coming across a piece of music or advertisement that resonates with us the most. But what if the content itself dynamically adapts and shape changes to you?
How can AI empower artists and brands to produce, generate and refactor meaningful and adaptive content? How can the creative output maintain authenticity whilst being contextual to each native end user? How can AI empower contextualised content creation at scale within music and audio advertising?

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  1. The importance of AI within evolving consumer behaviours across audio consumption. How can AI benefit the content creation and consumption ecosystem?
  2. Artists and brands harnessing the potential of AI and scaled contextual creative whilst maintaining their truth and authenticity
  3. What is the current macro landscape within music and audio specifically around contextual creative solutions and what is the execution play



Inderjit Birdee, Co-Founder, AI Music

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Future of Music
  • Level: Intermediate
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