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SXSW 2020

Breaking & Entering the Future Home

The ‘home’ has always been a cocoon for humans, away from the world and its commerce. Yet with smart technology entering this space, so are brands. How they do that is a sensitive issue – they should feel like a friend coming for dinner, rather than someone breaking and entering your private space.

Precisely at a time where people want more places that are noise and commerce free, more and more purchasing decisions are being made from the home. How can brands ensure they are behaving appropriately?

New research has unveiled a new way of looking at how people live at home that goes beyond typical segmentation, but instead focuses on behaviours. We’ll share a set of mindsets from which will help brands develop products and services that ensure their place in the future home.

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  1. Who are the customers for the future home? What do future inhabitants really want?
  2. How do we overcome concerns about how people’s data from the home is used?
  3. How can brands ensure they behave appropriately in this changing landscape?



Cassidy Bell, Marketing And Content Manager, Karmarama

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Fantastic Future
  • Track 2
  • Level: Advanced
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