SXSW 2020
When Tech and Sport Collide: The Rise of Esports
Description:
Esports currently counts for 11% of all digital viewing and it is estimated that 1.6bn people will have some form of interaction with esports by 2020. Here East has, over the last 6 months, created the UK's first-ever esports cluster. This panel will look at how this was achieved and facilitated. The cluster currently represents a prime example of what can happen when education and businesses come together and how dedicated and versatile spaces are helping to drive genuine innovation within the esports industry. Clusters like this are vital in cementing London’s position as a key esports hub on the global stage and Here East provides an example of how this can be done.
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Takeaways
- How to utilise large and versatile spaces to create a culture of collaboration and innovation for a particular industry.
- Understanding the flexibility and needs of esports companies who need large spaces to scale and work together.
- Learning to adapt to the needs of an industry which is experiencing rapid growth.
Speakers
- Nick Giles, Co-Founder, Seven Hills
- Rachel Gowers, Director, Digital Institute London
- Miles Jacobson, Studio Director, Sports Interactive
- Mike Rosam, Head of Business Innovation, McClaren Applied Technologies
Organizer
Helen Fisher, Marketing And Communications Director, Here East
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