SXSW 2020
Sport as a Catalyst for Interactivity & Innovation
Description:
Technological innovations are revolutionizing contemporary entertainment. It has become a consumer good like any other, but with a good potential of innovation offering huge opportunities, especially for the major sports teams. We may wonder what entertainment will look like in a few years, and more particularly in the field of sport. How interactive technologies and artificial intelligence will impact the fan experience but also the performance of our athletes? VR, AI & smart garments will certainly help to create the next generation of players and supporters. In this context, storytelling is now a fundamental part of sport’s experiences. So it's interesting to think about how teams script this experience and push the technology further to generate ever stronger emotions for their fan.
Additional Supporting Materials
Takeaways
- How interactivity can enhance the customer experience and how storytelling contributes to fan engagement?
- Technological innovation and artificial intelligence, what will the stadium of future look like?
- Connected sports; how smart clothing will improve the performance of our athletes?
Speakers
- Paul Raphaël, linkedin.com/in/paul-raphaël-48366119, Felix and Paul
- Pierre-Alexandre Fournier, Co-Founder and CEO, HexoSkin
- Jonathan Mailhot, Media Planning and Innovation , Montreal Canadiens
- Anick Beaulieu, VP - Growth & Partnerships, C2 International
Organizer
Catherine Lareau, Economic development commissioner, City of Montreal
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