Keeping Colors from Killing Your Product

Description:

Color creates a massive impact on how we tell users about our brands and products. Selecting the colors that reflect that is tough, but also making sure they are working is also essential.

After reviewing foundations of color theory, how to colors can harmonize, color schemes that reflect themes or ideas, Christopher explores the problems with working on color on multiple—and often—mobile devices in different environments and modes such as Night Shift.

In the end, examining popular sites’ color use, we will discuss how colors fail their intended goals as well as for people with low or problematic vision. We will review rules and guidelines that help ensure our colors are visible and provide the proper intent to our customers.