Converging physical and digital worlds together

Description:

Immersive technologies are changing the expectations of experiences - whether it’s a game, TV Show or a movie, the bar has been significantly raised for brands when they are engaging their fans. We've grown up in a digital time and most audiences don't discern live and digital interactions as different, they seek out the blended worlds where digital enhances the physical. Brands who are layering in digital technologies to enhance the physical experiences are drawing in their fans into new compelling experiences. Hear from entertainment, gaming and immersive experience experts discussing their insights on how you can use digital technologies such as augmented reality, holographic and 3D video to meet and exceed these fan expectations.