SXSW 2020

Liberating Creativity in A World of Compliance

Description:

The cannabis industry is riddled with restrictive advertising and marketing guidelines, limiting brands on what they can say and where they can say it. So how do brands stay creative in a world of regulations? How can brands disrupt when the biggest tech and advertising platforms won’t even touch their business? Learn to avoid living in a culture of compliance from Native Roots’ Chief Marketing Officer, Chris Znerold, as he translates his best disruptive learnings from his days at Adobe and Apple to forge the way for creative cannabis brands.

Related Media

Vimeo Video

Takeaways

  1. How to creatively market your brand while navigating compliance regulations.
  2. How to provide lawyers with a meaningful seat at the creative table (and what to do when your work gets flagged!)
  3. How to build trust and forge partnerships with hesitant media and advertising platforms.

Speakers

Organizer

Amy Mainero, Director Of Marketing Operations, Native Roots Cannabis Company

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Cannabusiness
  • Track 2
  • Level: Beginner
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.