SXSW 2020
2020 Census: Empowering People of Color
Description:
With the 2020 Census more digitally accessible than ever, its results should be the most representative they’ve ever been. What does that mean for companies leveraging consumer data? Featuring Census Partner, Nielsen, Ethnifacts, Yum! Brands and GSD&M, this panel dives into how marketers can use Census insights to build more inclusive workforces and as a result, create innovative strategies that reach beyond “traditional” demographics. As the buying power of People of Color grows and shifting lifespan predictions determine a new group of household decision makers, this discussion, backed by facts and predictions, will help brands utilize the Census to create more authentic connections with consumers.
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Takeaways
- When you don’t have a brand rooted in a culture, how do you connect with that culture?
- Internal cultures are reflective of creative output.
- There is no more “general population” advertising.
Speakers
- Kirya Francis, VP of Diversity and Inclusion, GSD&M
- James Fripp, Chief Diversity Officer, Yum! Brands
- Mariko Carpenter, Vice President of Strategic Community Alliances, Nielsen
- Mike Lakusta, Chief Executive Office / Founding Partner, EthniFacts LLC
Organizer
Mason Endres, Creative Communications Coordinator, GSD&M
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