SXSW 2020

Hacking Creativity: Original Ideas, Guaranteed

Description:

New ways of thinking require new ways of working.
A collaborative methodology developed by Technology, Humans and Taste (THAT) forces collaborative conceptual thinking that results in new ideas to solve business problems quickly. The process, called Creative Dim Sum, leverages a culturally-connected strategy to result in original ideas for startups, brands and beyond. Nathan Phillips, co-founder & Chief Creative Officer of THAT, will present an overview of the process that has resulted in an open-source library of more than 1500 concepts created by artists, technologists, thinkers, makers and experts from related and unrelated fields.
In this interactive session, attendees will dive into this collaborative methodology and walk away with at least one original concept, guaranteed.

Other Resources / Information

http://technologyhumansandtaste.com/process

Takeaways

  1. An original concept that attendees did not walk in with.
  2. How to design a more collaborative creative concepting approach leveraging outside experts.
  3. How dynamic ideas require a more intriguing and physically involved working process.

Speakers

Organizer

Jenna Wigman, Vice President/Partner, Press Kitchen

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Startups
  • Track 2
  • Level: Beginner
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