SXSW 2020
Digital Distrust: Can We Rely on IoT for Health?
Description:
The Internet of Things (IoT) was supposed to connect all of our devices and simplify our lives. But at what cost? Data can be transmitted back to device manufacturers and third parties automatically, which can be beneficial for health care and for treating patients in real time. But what if data end up in the wrong hands or the flow are interrupted? A recent Google Cloud outage left people locked out of their homes and unable to turn on the A/C. Others have had their baby monitors hacked. Are health devices next? What happens when Uncle Bob’s connected pacemaker is hacked or the WIFI goes down and his doctors can’t read his heart rhythm data? Who/what can be trusted in this data-rich, privacy-poor, technologically enabled age?
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Other Resources / Information
Takeaways
- People are willing to give up privacy if it benefits them in some way, such as convenience or a discount. They are misplacing their trust.
- Lower insurance premiums incentives for IoT-enabled car monitors are being offered. Could health insurance approval be based on smartwatch data?
- IoT devices can be hacked, and there are major implications for connected health devices.
Speakers
- Martha Maranzani, SVP, Engagement Strategy, Ogilvy Health
- Carmine Jichetti, Head of the Innovation Lab , Ogilvy Health
Organizer
Kerianne Slattery, Sr., Mgr, Comm. & PR, Ogilvy Health
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