SXSW 2020

Practicing Humane and Ethical Design

Description:

Design plays an enormous role in how we perceive different experiences and interactions, and companies should think of the "end-user" as what they are: a human. It is essential to consider the values and emotions we hold as humans throughout the entire design process, and that ethics are baked into every touchpoint from ideation to launch and beyond. A group of forward-thinking leaders from top brands spanning different industries will discuss how organizations can incorporate these principles.


Other Resources / Information


Takeaways

  1. Understand the meaning behind ethical design and the importance of incorporating human values and emotions into the design process
  2. Keys for identifying and understanding the different ways in which people will experience, interact with, and perceive your product or service
  3. Designing products and services at scale, and properly growing your team to maintain a commitment to humanity and ethics through the process

Speakers

  • Susan Dybbs, Vice President, Product and Design, Collective Health
  • Albert Lee, Design Partner, NEA
  • Eleanor Morgan, Chief Experience Officer, Casper
  • Devin Pedzwater, Creative Director, goop

Organizer

Megan Snodsmith, Account Executive, The Bulleit Group


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Design
  • Track 2
  • Level: Beginner


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