SXSW 2019

Five Years of Failure in Music: Kicking Down Doors

Description:

We're two musical entrepreneurs who produce music that continually fails by traditional KPI's. Our LLC loses money each year. A year after our band formed, we broke-up via Facebook Messenger, and the break-up started because of Facebook. We show up to gigs and forget our music merch. Our prolonged onstage banter never mentions our website, email list, or social media channels. We got into an altercation at a folk peace singalong because we didn't have proper signage for our set that was time-slotted right before the singalong. Despite our foolish dedication to worst/failed practices, we persevere and have found people who persevere with us. We're sharing our worst practices to inspire faith while failing. Failing feels terrible but doesn't feel as bad as giving up on a dream.


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Takeaways

  1. Open-Sourcing the Sound: With backgrounds in IT, we'll discuss open-source and DIY contribution methods to songwriting, engineering, and production.
  2. Keeping the Lights On (literally & figuratively): We've got tips for paying the bills and keeping the faith in a highly competitive music community.
  3. Kicking Down Doors Chasing Dreams: Our failures are part of who we are but don't stop the ability to create. Our "Worst/Failed Practices" explained.

Speakers


Organizer

Autumn Walden, Board of Directors, Philadelphia Folksong Society


Meta Information:

  • Event: SXSW
  • Format: Dual
  • Track: Making & Marketing Music
  • Track 2
  • Level: Advanced


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