SXSW 2019

AR vs VR Smackdown - Who will WIN in Retail?

Description:

In retail some technologies stand out and some stand out above the rest, but how to companies figure what type works best for their business model. The trial and tribulations can be costly if not done right, and not understanding what is the ROI between AR and VR. They are very different in many aspects, and costly to go down the line without the proper research, development, and real world testing. Learn about real world examples with some of the top technology creators, technology incubators, and retailers themselves to hear their stories about the bumps in the road, lessons learned, and the successes along the way.


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Takeaways

  1. Customers are liars, learn how they actually shop utilizing the technology that is tracking user behavior.
  2. Advanced Analytics from VR and AR are utilizing intelligence in retail to save costs, increase profit, reduce shrink and deliver customer experiences.
  3. Boring Retail is dead. Address the need for retailers to evolve into the Experienced Based economy.

Speakers


Organizer

Taylor Davis, Director of Digital Strategy , Spacee


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Intelligent Future
  • Track 2
  • Level: Intermediate


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