How Banners Broke America
Brexit. Trump. Fake news. Alternative facts.
“There are few things more destructive than an unsound idea persuasively expressed.”
– Bill Bernbach
Accountability and power are in danger of being separated. Society’s most important decisions are compromised, as people are led to vote against their own interest.
All of us who professionally use mass media are shapers of society. Instead of vulgarizing media, we can use Impact Marketing for better business as well as healthier societies.
- What is the negative financial effect of maintaining the status quo, and what’s the positive economic upside of adopting Impact Marketing?
- How to harness data, machine learning and leading platforms to build advertising and communications that benefit businesses, audiences and society?
- As ad-free services proliferate, how to build and participate in branded content and experiences that provide genuine value for users and communities.
Tim Polder, Strategy Dir, R/GA
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