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Gaining the Competitive Edge. Is Content King?

“Digital” means network TV is almost irrelevant. Apps replaced channels and TVs are cell phones.

Traditional competes with digital for big budget content. Social networks are racing to establish themselves as entertainment platforms, creating even more required behaviors. Even celebrities can go direct to audiences by developing their own platforms.

Do audiences really need want all the noise? How can new products compete? Is it content or products that give companies a cutting edge?

Additional Supporting Materials


  1. Are owned and operated apps simply a delivery channel for the content or do they play a bigger role in the success of digital content distribution?
  2. How are studios and creators using technology to develop new and unique content formats?
  3. How do media brands such as Comcast, Warner Bros and The Kardashians grow their digital audience and keep users engaged?



Lee Simpson, Head of TV & Entertainment, Ustwo

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