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Creating a Movement Through User Generated Content

User Generated Content (UGC) has quickly become a valuable form of marketing, and today’s rich analytics environment means we have more information than ever about how people are reacting to brands and using different platforms. But creating a campaign that leverages UGC across multiple channels—playing to each of their strengths—remains a challenge for many marketers. Join Nat Geo, ONE Campaign, NBCU and the Case Foundation to see how they are creating cross-platform campaigns centered on UGC.

Additional Supporting Materials

Questions

  1. How do you create an integrated campaign across multiple mediums that leverages the strengths of each channel?
  2. What makes a good User Generated Content campaign and how do you implement those best practices?
  3. How are social good brands leveraging UGC campaigns to create impact?

Speakers

Organizer

Jessica Zetzman, Dir of Digital Comm & Mktg, The Case Foundation


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