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Email is Dead: Connecting with Today's Stude

The presentation will explore how and why the combination of behavioral science & mobile messaging drives high-impact change in education. Through the lens of decision-making science, we’ll see how proactive text nudges are a powerful driver of positive outcomes.

We’ll review three case studies in which texting is used to change the behaviors and outcomes of students. For each one, we’ll explore the problem, the behaviors behind it, and how mobile messaging is used to change those behaviors

Learning Objectives

  1. Understand the role of behavioral economics principles in today's education space through a thorough review of the current research.
  2. Take home key ideas and strategies from higher education institutions that have successfully implemented engaging text messaging programs.
  3. Learn the basics of writing powerful, proactive text message nudges that influence student behaviors.

Speakers

Organizer

Haley Trost, Sr Mktg Assoc, Signal Vine


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