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It’s Time to Kill CSR

In our age of heightened ethical awareness, it’s no longer okay to put aside a small budget for “doing good.” Consumers are calling for an increase in morality from politicians, brands, and influencers alike. Corporations have to be a consistent force for change, and use the power that they have to make a real impact. But doing so, comes at a cost. Ready Set Rocket and Intrusive Thoughts will speak to what true brand activism looks like, and how to put other’s needs ahead of business growth.

Additional Supporting Materials

Questions

  1. What do modern CSR programs look like? How much money is really being put towards social good initiatives?
  2. How can brands and large corporations change their internal structures in order to prioritize social good in a way that leaves a lasting impact?
  3. What brands have taken steps in the right direction? What has the impact been?

Speakers

Organizer

Lauren O'Shaughnessy, Mktg Coord, IntrusiveThoughts.org


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