Building a meaningful AI-powered brand experience

AI gives companies the power to build a more meaningful, personalized brand experience, starting a virtuous cycle of value exchange that can radically boost brand value. An AI-powered experience can deliver more value faster to customers, generating richer data that helps optimize the experience even further, ultimately driving acquisition, loyalty and trust. Our panel will look at the new kinds of creative talent and working methods needed to start on this journey of marketing transformation.

Additional Supporting Materials

Questions

  1. How can AI help to create a more meaningful and personalized brand experience?
  2. What are new the kinds of talent needed to make AI an integral part of the creative process?
  3. What are some of the new working methods and team structures that help ensure success?

Speakers

Organizer

Marc Blanchard, Global Head of Experience Design, Havas


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