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From Advertiser to Advocate

Aaron is a boss, musician and dedicated surfer. He’s also an OCD sufferer. During his search for a diagnosis, he recognized a gap in the quality of mental health info online. With 15yrs of industry knowledge as the founder of NYC-agency, Ready Set Rocket, and inspired by OCD advocate/writer, Rose Bretecher, he set out to make a difference and launched They’ll speak to their advocacy journeys and how they’ve utilized marketing tools to make an impact.

Additional Supporting Materials


  1. What mental health information, treatment, and education gaps exist in the online space?
  2. What are current platforms, organizations and campaigns doing to make a difference?
  3. Where is the future of mental health advocacy headed? What marketing tools will help make an impact?



Lauren O'Shaughnessy, Mktg Coord,

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