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Growing An Independent Agency: An Unabashed Tale

Best known for the mobile game series Monument Valley, global digital product studio ustwo has come a long way since their humble beginnings as “just us two”. But growing a staunchly independent agency is never without its challenges. Join ustwo cofounders Mills & Sinx for a brazen, holds-no-barred tale of lessons learned from starting an agency with your friends, growing up, diversifying, and evolving your business model, and how no matter the ebbs and flows, you can’t change a tiger’s stripes.

Additional Supporting Materials


  1. How has the company DNA evolved over the years in both predictable and unforeseen ways?
  2. What are some of the lessons that have been learned around how to evolve and “grow up”, while still maintaining culture and independence?
  3. In brutal honesty, what are some things that should have been done differently over the years?



Casey Hopkins, Head of Mktg & Events, ustwo Studios

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