How to Craft a New Identity for Your Organization
The word "brand" is overused and has become, to many cynical communication professionals, a bit icky. It's the man-bun of marketing buzzwords. But we can take the word back—and inject it with meaning.
This presentation has a lofty name but operates in the trenches. It's about the practical steps you can take, today, to refine your brand and spread it across your organization. It's funny, story-filled, and aspirational.
- How should our organization think of its "brand"? What does "brand" include?
- How can we define our new brand in concrete terms?
- How can we get full buy-in from our staff on our new brand?
- Andrew Buck, Content Strategist, TradeMark Media
Andrew Buck, Content Strategist, TradeMark Media
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