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How to Build a Minimum Viable Brand & Maximum Love

The purpose of a business is to make money. The purpose of a brand is to make love. But how do you build a meaningful brand in this splintered and saturated landscape? Cut the fat and follow 3 tenets:
- It’s not the gold-plated rule: Get the best help and find the right customers.
- Do less with more heart: What to focus on and why it matters.
- Joy is the only metric that matters: Guts before analytics.
Small companies want to get big and big ones need to act small. This is how to do it.

Questions

  1. How is a Minimum Viable Brand similar to and different than a Minimum Viable Product?
  2. What questions do I need to answer to hone my strategy?
  3. What branding materials and channels should I focus on?

Speakers

Organizer

Brian Thompson, Creative Dir, Brand Writer


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