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1-2-3-4, Fish. Disruption of Incremental Change

Who is excited about the prospect of Galaxy, Note or iPhone 27? Value creation is frequently the result of design that creates meaningful human experience. Business transformation in an era of incremental change requires a clear focus on human outcomes. The new “currency” is not in the technology, but in how we are transforming our relationship to it. It's time for new again.

Additional Supporting Materials


  1. How do you design with the customer at the heart of the matter?
  2. How do we keep the human connection in the vivid world full of new technologies?
  3. What is the strategic approach for value creation in your business?



Cherie Tallett, Director, Eight Inc.

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