Uplifting Youth Through Sports Opportunities
MLB data shows that a fan that attends their first game at age 5 goes to 58% more games per year than a fan who goes to their first game at age 14. There is huge financial value in pro teams developing youth programs to get kids into their system, but teams are just now unlocking the tremendous social value of youth initiatives as well. We'll look at some best practices in sports of reaching youth communities, and explore the work that still needs to be done to provide further opportunities.
Additional Supporting Materials
- What is the short term and long term value teams are seeing from putting resources behind a youth fan development strategy?
- How can technology further opportunities to reach youth fans and participants in underserved and urban communities?
- What role do youth sports organizers and community groups play in influencing pro teams and leagues to invest in them?
- Jeremy Goldberg, President, LeagueApps
- Nichol Whiteman, Executive Director, Los Angeles Dodgers Foundation
- David James, Vice President, Youth Programs, Major League Baseball
Jeremy Goldberg, President, LeagueApps
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